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Project 06 / 07

LA Morning Post

2026[ UI/UX, Web, AI ]
LA Morning Post — website preview
Client
Los Angeles Morning Post
Category
News platform · AI newsroom
Services
UI/UX, Web, AI newsroom
Stack
Astro, LLM API
Year
2026

A visual rebuild of a Los Angeles news site, and the AI newsroom behind it: one system that runs the desk from the first tip to the subscriber’s inbox.

(Brief)

A small team had to look like a major paper and work like one: dozens of stories a day, sources to check, a newsletter to send.

(Solution)

Rebuild the front page as a calm broadsheet, then build an AI newsroom underneath, so every desk job runs through one system with an editor signing off.

(01) — Typography

Three families, one front page

Headlines & reading

Source Serif 4

Weight 700 headlines · 400 body · long-form reading

Interface

Inter

Uppercase sections · timestamps · buttons

Display

Playfair Display Black

Weight 900 · promos and newsletter calls

A serif you can read for twenty minutes, a sans that stays out of the way, and one heavy display face for the moments that sell. The blackletter masthead is a drawn wordmark, not a font.

(02) — The visual upgrade

A broadsheet, rebuilt for the screen

Los Angeles Morning Post — Front page · day edition
Front page · day edition
Los Angeles Morning Post — Front page · night edition
Front page · night edition
Los Angeles Morning Post — Section grid · Los Angeles to Tech
Section grid · Los Angeles to Tech
Los Angeles Morning Post — Article on a phone · drop cap, reading column
Article on a phone · drop cap, reading column

(03) — AI newsroom

An AI newsroom, end to end

Behind the front page sits one AI system that does the work of a whole desk: it collects, checks, drafts, publishes and sends. An editor still signs off on what goes out.

Comes in

Goes out

Wires & feedsRSS and agency copy
InboxTips, press, letters
Social platformsPosts to verify
Links & tipsAny URL, ingested
AI deskTriage · draft · verify
Editor approves
WebsiteFront page, sections
NewsletterThe daily send
SubscribersSign-ups, growth
Daily briefingWhat changed overnight

How a story moves

  1. RSS
    MAIL
    SOCIAL
    LINK
    DUPmerged

    01

    Collect

    Feeds, the inbox and reader tips land in one queue, sorted and de-duplicated by AI.

  2. CLAIM
    Source A✓
    Source B✓
    Source C!

    2 of 3 confirm · flagged for the editor

    02

    Verify

    Every claim is checked against independent sources across platforms before it moves on.

  3. 03

    Draft & approve

    AI drafts the story, finds the image and suggests a headline. An editor reads it and signs off.

  4. Front page
    Newsletter
    Subscribers

    Live

    04

    Publish & send

    One step puts it on the front page, into the newsletter and in front of subscribers.

What the system runs

One system. Every desk. An editor always signs off.

(Highlights)

What we shipped

  1. A broadsheet front page rebuilt for the screen
  2. Day and night editions
  3. An AI newsroom that runs the whole desk
  4. Multi-platform fact-checking before anything publishes
  5. Subscriptions, newsletter and inbox in one place
  6. Built for desktop and mobile