Project 07 / 07

Crestline CRM

2026[ UI/UX, Product, Web ]
Crestline CRM — website preview
Client
Crestline
Category
Custom CRM · Product engineering
Services
CRM design, Product engineering
Stack
Custom web app
Year
2026

A custom CRM for an enterprise sales team: pipelines, contacts, tasks and reporting, designed around the way they actually sell.

(Brief)

Off-the-shelf CRMs forced the team into someone else’s process. Deals lived in spreadsheets, follow-ups lived in inboxes, and nobody trusted the forecast.

(Solution)

Map the real sales process first, then build the CRM around it: custom stages and fields, one record per deal, and the busywork automated.

(01) — Custom CRM

A CRM shaped to your business

Every company sells differently. We design and build the CRM around your stages, your records and your team, then automate the work in between.

Crestline CRMSales pipeline Open pipeline$0 Won$0 Live
Qualification$86,700 · 3 deals
Enterprise ERP UpgradeSJ$45,800
Cloud Migration Phase 2MC$28,400
Cybersecurity AuditDV$12,500
Needs Analysis$127,900 · 2 deals
Automated Testing SuiteOS$35,900
Infrastructure ProcurementFG$92,000
Proposal$67,000 · 1 deal
BI Platform IntegrationHR$67,000
Closed Won$54,500 · 1 deal
Custom CRM SetupNP$54,500

What we can build in

(02) — Built to your requirements

Your process, built in. Not a template.

Crestline — Records shaped to your business

01

Records shaped to your business

Fields, columns and filters come from how your company works, not from a template. Every team sees exactly the data it needs.

  • Custom fields for your industry
  • Views saved for each team and role
  • Permissions on every record
  • Bulk actions, import and export
Crestline — A pipeline that matches how you sell

02

A pipeline that matches how you sell

We build the board around your own stages and rules, the way your company really closes deals, and change it as you grow.

  • Stages named and ordered by you
  • Approvals and rules at each step
  • Automations when a deal moves
  • Separate pipelines per team or product
Crestline — Everything the workday needs

03

Everything the workday needs

Tasks, meetings, messages, files and reports live in the same system, so the whole team runs its day from one place.

  • Tasks, calendar & reminders
  • Email, calls & team messages
  • Files, quotes & contracts
  • Reports & dashboards
  • Notifications on every device
  • Any module your team needs, added later

(Highlights)

What we shipped

  1. A CRM designed around the team’s own sales process
  2. Custom pipelines, stages and fields
  3. Table, board and calendar views of the same data
  4. Reusable deal templates and role-based access
  5. Email, calls and tasks logged against every deal
  6. Dashboards and a forecast the whole team trusts