Project 01 / 07
An online print shop for a DTF studio in Walnut, California: the full storefront, plus the tools that run inside it.
A print shop sells by the inch, not by the item. Customers laid out sheets in Photoshop, guessed the price and waited for a quote.
Build the tools into the store: lay out a sheet, watch the price, add it to a Shopify cart. Wrap it in a yellow-and-blue colour system we made for the brand.
(01) — Colour
Primary
Pantone Yellow C, the purest yellow on a print swatch. Daylight in a room, a signal on a package.58% · Large grounds, packaging, signage
Taken from the Lamborghini Revuelto: a clean, solid blue that sits next to yellow without a fight.13% · Shapes, graphics, reverse grounds
Neutral
22% · White space, inner pages
7% · Type, wordmark, outlines
Pill length = share of each page
Black on yellow holds about 13:1 contrast and reads at any size.
The two sit close in lightness, so every blue shape gets a black outline.
More blue flips the hierarchy. Blue never sets small text.
(02) — Typography
Headlines
Archivo ExtraBold
Width 112 · Weight 800 · Tight tracking · Headlines, prices
Body
Archivo
Width 100 · Weight 400 · Product copy, help text
Labels
JetBrains Mono
Uppercase · Wide tracking · Sizes, specs, steps
One grotesque family carries the voice. A monospace sets every size, price and spec, like the ticket pinned to a print job.
(03) — Built-in tools
01
Drop in designs and they pack edge to edge on 22" film. The price grows with the sheet, and the files ride along to checkout.
02
Pick a product, set a price, add real costs. Profit, margin and break-even update as you type.
(04) — The final output
(05) — Mobile
(Highlights)